Welcome to my guide to Google Analytics for small business owners. Each part leads on from the next so I recommend reading through in order to help you make the most of Google Analytics. It's an incredibly useful (and free!) tool which will be invaluable to you in improving not just your website but your entire marketing strategy!
I really hope you find it useful and if you have any questions just leave them in the comments section in each part of the guide and I'll be able to answer them there.
A BEGINNERS GUIDE TO GOOGLE ANALYTICS:
A step-by-step guide to installing Google Analytics on your website then a quick guide to the different reports available to help you start using the information straight away!
How to read the 'audience reports' in Google Analytics to learn where your website visitors are located, how they use your website and how you can encourage them to come back.
How to use Google Analytics 'acquisition reports' to drive more visitors to your website, including information to help your social media strategy and some basic SEO tips.
Understanding the 'behaviour reports' to improve your website content, get visitors to stay for longer and identify where they are clicking on your site.
Which days and times are busiest on your website, how many visitors are on your website right now and how to know whether your marketing efforts are paying off?