I've been a huge fan of Allie's work (the founder of modern calligraphy business Polly & Me) for a long time, and she created a beautiful table plan and written place cards for our wedding earlier this year. So to say I was excited to work with her on her new branding and website is an understatement!
As with all my clients we started by sharing and collecting inspiration for the new branding via Pinterest and then I put together a mood board for the project...
Allie wanted her new brand to be fresh, feminine, playful and romantic. She also loved geometric shapes and metallics so all this came together in her new logo design:
I also designed a second logo variation and put together a brand style guide for Allie to use when designing her business stationery then started work on her new website!
We went for a clean, simple but modern website layout, keeping plenty of white space but accenting things with her new brand colours and beautiful hand writing. I also added enquiry forms linked up to Mailchimp with automatic responders set up to ensure visitors get all the information they need quickly and to make the admin easier for Allie!
The Polly & Me website also includes a blog and an online shop where you can purchase personalised wedding stationery, book a place on a modern calligraphy workshop or gorgeous laser cut cake toppers so definitely take a look through! We transferred all her products from her old Big Cartel shop into the site to give customers an easy shopping experience...
"Working with Chloe has been a dream. From the start she was really accommodating of the fact that I wanted my logo to contain my hand lettering, so this was worked through together. I felt as though I was involved every step of the way, without having to understand any of the behind-the-scenes stuff. Chloe was quick to advise me on things I wasn't sure about - such as opening the website up to having online orders. This was the best decision ever! Right up to the end, when we sat down together and went through every aspect of the website, with Chloe explaining. I now have the confidence to add my own products!
I can't thank Chloe enough - it's been a pleasure!" - Allie from Polly & Me
I loved working together with Allie on this and I'm thrilled with how it turned out. Go take a look round the new website HERE and if you run a small business and want to refresh your branding and/or website ready for 2017 get in touch soon as I only have one 2016 design slot left now!
Style: fresh, feminine, playful and romantic