CHLOE ADLINGTON

BRAND & WEBSITE DESIGN FOR CREATIVE, SMALL BUSINESSES

Website Design for Re-Styled

Recent Design ProjectsChloe AdlingtonComment

Re-Styled is a small design consultancy, specialising in property renovations, interior specifications and must have pieces for the home based in Nottinghamshire.

Carolyn wanted a stylish, quirky and modern website to show off her services and recent work, plus an online shop to sell her vintage finds for the home.

We used her existing brand logo as inspiration for the colour scheme...

 
 

Then designed a clean but fun website layout and online shop:

Go take a peek and definitely check out her shop as there are some gorgeous, one-off vintage home accessories ;-)

Website: www.re-styled.co.uk 

Style: Modern, quirky and stylish

Website Design for Fletcher & Foley

Recent Design ProjectsChloe AdlingtonComment

Fletcher & Foley are a creative floral design studio run by Joanne and based in Manchester (although they work across the UK). I was instantly struck by how friendly and creative their work is and what's even more impressive is that many of their flowers are also hand-cut from Joanne's own allotment!

My brief was to modernise and 'prettify' the Fletcher & Foley website so we started by refreshing their logo design. We wanted to keep the brand recognition Joanne had built up with her existing logo (which you can see in the inspiration board below) so we kept the simple, clean lines and typography but played with a sleeker shape...

I also put together this inspiration board for the website, with key references to Joanne's seasonal approach and creative work... I just love the colour palette we ended up with!

I used this as the basis for the website design, which ended up being full of colour, personality and stunning floral inspiration.

We also added a blog to the site as this had previously been done on a separate Wordpress site, which should help with their SEO and make the whole thing cleaner to use for visitors.

Here's a sneaky peak of the website but please do click over and take a look around!

"I adore my new website!  I’ve spent quite some time working with Chloe, and what I found really interesting, as a creative, you think you know exactly what you want from a new website.  You don’t.

Going into the project I had envisaged lots of large images and white space, this wasn't what I chose in the end.  Chloe came up with something much more imaginative.  It's easy to navigate, everything is in one place.  It was incredibly easy, no messing about re-sizing images, she talked me through the new site, how to update pages and the blog, and linked everything to my social media.  

I would definitely recommend Chloe, she just gets the wedding industry. Has a great eye for design and ultimately functionality.  It really was fuss free, wish I'd done it sooner." - Joanne, Fletcher & Foley

This has to be one of my favourite projects this year and it was a pleasure to work with Joanne, I'm so happy she loves her new site as much as I do!

Website: www.fletcherandfoley.com

Style: creative, seasonal and homegrown

Branding and Website Design for Polly & Me

Recent Design ProjectsChloe AdlingtonComment

I've been a huge fan of Allie's work (the founder of modern calligraphy business Polly & Me) for a long time, and she created a beautiful table plan and written place cards for our wedding earlier this year. So to say I was excited to work with her on her new branding and website is an understatement!

As with all my clients we started by sharing and collecting inspiration for the new branding via Pinterest and then I put together a mood board for the project...

Allie wanted her new brand to be fresh, feminine, playful and romantic. She also loved geometric shapes and metallics so all this came together in her new logo design:

I also designed a second logo variation and put together a brand style guide for Allie to use when designing her business stationery then started work on her new website!

We went for a clean, simple but modern website layout, keeping plenty of white space but accenting things with her new brand colours and beautiful hand writing. I also added enquiry forms linked up to Mailchimp with automatic responders set up to ensure visitors get all the information they need quickly and to make the admin easier for Allie!

The Polly & Me website also includes a blog and an online shop where you can purchase personalised wedding stationery, book a place on a modern calligraphy workshop or gorgeous laser cut cake toppers so definitely take a look through! We transferred all her products from her old Big Cartel shop into the site to give customers an easy shopping experience...

"Working with Chloe has been a dream. From the start she was really accommodating of the fact that I wanted my logo to contain my hand lettering, so this was worked through together. I felt as though I was involved every step of the way, without having to understand any of the behind-the-scenes stuff. Chloe was quick to advise me on things I wasn't sure about - such as opening the website up to having online orders. This was the best decision ever! Right up to the end, when we sat down together and went through every aspect of the website, with Chloe explaining. I now have the confidence to add my own products!

I can't thank Chloe enough - it's been a pleasure!" Allie from Polly & Me

I loved working together with Allie on this and I'm thrilled with how it turned out. Go take a look round the new website HERE and if you run a small business and want to refresh your branding and/or website ready for 2017 get in touch soon as I only have one 2016 design slot left now!

Website: www.pollyandme.co.uk

Style: fresh, feminine, playful and romantic